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soften
/ ˈsɒfən /
verb
to make or become soft or softer
to make or become gentler
(intr) commerce
(of demand, a market, etc) to weaken
(of a price) to fall
Other Word Forms
- oversoften verb
- resoften verb
- unsoftening adjective
Word History and Origins
Example Sentences
The firm is considering ways to soften the impact of tariffs by adjusting its supply chain and cutting costs, though changes will take time, he told analysts.
Of course, the prospect of leaving next season on a free transfer, and the lucrative wealth that accompanies that scenario, will soften the blow.
It’s reasonable to think that the president’s God and heaven talk is an attempt to soften his cruel image and to make his vengeful policies more palatable.
Arriving Thursday on Netflix, the film version — not the miniseries some hoped for — offers a more or less straight plow through the book, though streamlined, simplified and softened.
But spurring long-pending tax reforms that immediately put more money into the hands of people could help the government soften some of the blow, experts say.
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